Projects

These are the projects we’ve poured our hearts and creativity into—each one a result of bold ideas, seamless teamwork, and relentless dedication. Behind every project lies a story of passion and innovation that we’re excited to share with you. Dive in, explore, and see the work that truly makes us proud!

BIRD EYE VIEW

Collaboration Marketing

This special collection, in collaboration with Bird Eye- View, is inspired by Thai people’s love for astrology and fortune-telling. Featuring symbolic designs, red with the sun represents career stability, while pink with a heart symbolizes tender love.

Every purchase also includes a free personalized fortune-telling card by Bird Eye View, offering a glimpse into your future.

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Brand

and

Product

Management

CENTRAL
POP-UP STORE

Brand and Product Management

Participating in booths, sales events, or opening pop-up stores aims to enhance the brand’s image, increase value and credibility, and improve accessibility. It also provides opportunities to reach new target audiences by sharing market segments with partners who share similar marketing goals.

CENTRAL LARDPRAO

CENTRAL SILOM COMPLEX

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Collaboration Marketing

This collection was created in response to customer requests for office-friendly sweaters, giving rise to Workwewearrr. Designed with a focus on everyday looks, the pieces are made from lightweight fabric, perfect for daily wear.

The collection embodies the spirit of a fun and dynamic worker who enjoys what they do. Each item can be worn on its own or paired together, offering versatility and style for any workday.

WORKWEWEARRR EXCLUSIVE COLLECTION

Collaboration Marketing

The Summerwearrr collection was born from our desire to expand into the TikTok market by introducing off-trend products we’ve never produced before. This summer collection, designed for tropical climates, focuses on vibrant and unique styles, featuring contrasting color pairs that add brightness without clashing.

While aiming to diversify and attract new customer segments, the collection stays true to our identity as

a winterwear brand, bringing a fresh twist to our signature style.

EXCLUSIVE COLLECTION

SUMMERWEARR

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05 FAHFAH X WHATWEWEARRR

Collaboration Marketing

To celebrate our brand’s 3rd anniversary, we collaborated with Fahfah’s, a renowned graffiti artist known for their adorable and unique design style that perfectly aligns with our brand’s identity.

This special collaboration blends the essence of our brand with Fahfah’s signature style, resulting in a collection that’s both meaningful and one-of-a-kind.

06 GOLDEN
PUFFS

Rebranding

“Puffs of joy, made for sharing." - Golden Puffs

Inspired by a beloved homemade recipe, we set out to share the delightful taste with everyone. The result is Golden Puffs, a black sesame curry puff that transforms the ordinary into something special, created to delight in every bite.

07 ZENTIAO.BKK

Rebranding

Driven by the passion of the next generation to preserve the legacy of authentic Shanghai noodles, we proudly carry on the tradition of Thailand’s first-ever Shanghai-style sauce noodles. With over 50 years of history, this culinary heritage inspired us to create ZENTIAO, the “King of Shanghai Noodles.”

Originally a dish from Chinese fine dining, we’ve reimagined it into a versatile menu with a variety of noodle creations, blending tradition with innovation.

PR Marketing

BIRDIE KING SKIN GAMES CHALLENGE 2024

This exciting project is a competition for golfers featuring the Skin Game Challenge, where players battle it out hole by hole by scoring birdies. Or, take it up a notch by choosing the Secret Hole to test your precision on a specific challenge.

That’s not all join the “Play with the Pros” activity, where you can team up with three professional golfers for fun games and tons of prizes. Plus, there are plenty of other activities to enjoy throughout the event.

BIRDIE KING
PROJECT

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SHANKSLICE PROJECT

E-Commerce Marketing

Shankslice is a clothing and accessory brand for golfers, offering comfort and quality with the slogan “Comfort & Quality.” Designed with soft, breathable, and flexible materials, our products deliver premium quality at an affordable price.

With this project, the brand aims to expand its customer base and increase accessibility. Moving beyond Facebook, Shankslice plans to broaden its presence across various online platforms such as Line, Instagram, Lazada, and Shopee in the near future.